Turning Dreams into Dollars

I've been watching the latest of the Emotional Freedom Technique videos (EFT) in my collection; EFT to the Palace of Possibilities. In one session, titled "Turning Dreams into Dollars" (and boy wouldn't we all like to know how to do that!).

Gary Craig, the founder of EFT, says that EFT will really take off once it is introduced into the sports arena. I think he's right and I also think that once other kinds of performers, ie actors, musicians etc start using and referring to it publicly, it will blow the gasket off what is probably the best kept self help secret up to now.

And one of the reasons that it is so well hidden is that EFT is still largely used as a therapeutic tool, rather than a peak performance tool. There are some EFT specialists who use it for peak performance, but generally speaking, EFT isn't widely used or known in that respect. I'd welcome your comments on this, but judging from the list of conditions mentioned on the main EFT website, you get a clear indication of what EFT is currently being used for.

However, in this series of DVDs, Gary Craig was waxing lyrical about how if he was starting out now (he trained as an Engineer in Stanford and ran his own investment business prior to developing EFT) he would definitely aim for the sports field. He was giving his audience (mostly EFT practitioners from a mainly therapeutic background) ideas on how to break into the business world and different ways to price their services, since no one was making the kind of money that they wanted.

What was fascinating was the seeming lack of interest within the audience for his ideas. He commented on it, saying that not only could he sense little enthusiasm about what he was saying, but also he could hear their energetic blocks. You could almost taste the resistance to what he was saying.

He was right.

One man did "admit" to having some kind of epiphany, but it really wasn't that obvious to anyone else.

My take is that Gary was barking up the wrong tree.

His stated goal when he developed and publicised EFT was to establish it within the therapeutic community. And to some extent he has done that, although there's plenty more ground to be covered.

But the kind of people who are therapists are generally not the kind of people who would want to work with individuals in multi-million dollar businesses, whether involved in sports or not. Although this is where the money is.

There are at least two reasons for this.

Many therapists have an anti-business stance.

There is a sense that making money involves exploiting others and is a "dirty" thing to do and that it isn't spiritual to make lots of money (has anybody told Oprah Winfrey, Deepak Chopra or Wayne Dyer this, as Gary might state) therefore they make less money than they want. This idea isn't always stated, but it is energetically very present, hidden but very palpably close to the surface.

Therapists are more used to working with trauma.

Well, what does that mean? They are more used to using their skills to help others overcome their emotional difficulties, rather than using EFT for peak performance. In essence, they often turn out to be the same thing. Because fulfilling your potential often relies on addressing and dispelling those emotional blocks (often based in long forgotten traumatic events). What's important here is to realise that this is more likely to be the therapists' mindset, which hinders them working with businesses.

And............................................

The idea doesn't resonate with them.

A therapist's motivation is to help people heal, not help businesses make more money or an already rich basketball/football/baseball player become even more successful. Even if it does involve helping them over traumatic incidents.

And it doesn't matter how enthusiastic someone is about an idea which is certain to be profitable or take off if the audience isn't congruent or vibrationally aligned with it. I sensed that the idea of working with businesses would violate some of the audience's values. And working against your values takes up way too much energy and RAM to be worthwhile, no matter how much money is involved; it'll bite you on the butt in the end.

I also think that therapists tend to be quite private people by nature and the idea of working with large organizations (even on a 1-1 basis) may lead to more exposure than they are comfortable with. For instance, rather than them approaching businesses direct, Gary suggested that he would write introductory letters to open the door for his audience. The audience were seemingly more open to that idea, but the thought of approaching any business, even one to which they had been introduced still seemed daunting.

It seemed quite obvious that they were not enthusiastic about Gary's ideas, sound though they were. And it was intriguing to see that, in my opinion, he didn't quite understand why that was, although he obviously noted it. Because Gary Craig has a business background, he didn't quite understand the reluctance and resistance of his audience to get involved. What he was saying just seemed incongruent to many of their (often unstated) values. Publicising EFT to therapists is one thing. To expect those same therapists to open the doors in business, sports and entertainment in a major way is another.

I also suspect that Gary probably wished he had gone into the sports arena with EFT (he mentions his football coach with plenty of affection and is obviously a sports afficionado) and whilst he hadn't done it, he wanted to "pass the baton" onto someone who would.

And there just didn't seem to be many takers.

EFT has to be presented as a peak performance tool, rather than just a therapeutic one in order to make any real headway into the sports, business and entertainment world. If it isn't then it is more likely to be dismissed. People will happily pay more for something that is viewed as a peak performance technique and are more likely to see its immense value and potential.

When EFT takes off in those fields, it is more likely to be from someone already working in that field who can leverage their experience into the stratosphere using EFT and can see the fantastic potential. The same people who have used it in a therapeutic environment are not likely to do so.

Then again, I could be wrong................

If anyone is familiar with this particular set of DVD's (and even if they're not!) I'd love to see your comments.